JPG: Used for print and digital mediums (websites, presentation tools, collateral etc). Solid white background behind logo.

PNG: Used for print and digital mediums (websites, presentation tools, collateral etc). Ideal for when you need a logo with a transparent background.

EPS: Used for printed collateral produced by professional design programs (Adobe InDesign, Illustrator etc). Can be scaled to any size without sacrificing quality. Often referred to as “vector” format.

PDF: Used for sharing and printing documents while preserving the original layout and design. Ideal for digital distribution, as it ensures consistent formatting across different devices and platforms. Often used for brochures, flyers, and other printed materials.